→ Ten leak points between a Google search and your dental chair. AI receptionists plug one of them — badly, because they hallucinate names and quote prices they made up. We build the deterministic software underneath: the CRM, the workflows, the integrations. The AI is one layer, not the whole stack.
Booked is the kind of business that seems complicated. It isn't. The patient acquisition funnel is genuinely complicated — leads come from ten different places, slip through ten different cracks, and live in eight disconnected tools. The solution doesn't have to be.
When the diary isn't packed, marketing seems like the answer. It isn't. More leads on top of a leaking funnel just means more leaks. You're paying twice — once to acquire the patient, once to lose them.
We do it the other way round. Plug the leaks first. Then turn the marketing tap back on. The same spend now converts two to three times harder because the funnel underneath actually holds water.
That's why our systems compound. We didn't build a smarter marketing agency. We built the revenue infrastructure underneath UK dental practices. The boring bit. The bit nobody else wanted to build because it's hard. That's why it works.
It's four moving parts. Not a SaaS subscription. Not twelve dashboards your team will never log into. The system, running, while you do what you actually do.
A unified AI system on every channel your practice has. Captures every enquiry — the visitor at 9pm, the call after hours, the WhatsApp, the Instagram DM you'd never see in time. Qualifies them, books them straight into your diary, takes payment, reactivates dormant patients while you sleep.
Your websiteYour phone lineSMSWhatsAppSocial DMs
The agents are unified by an orchestration layer we build bespoke to your practice. Not a generic AI loose in your clinic. Your booking guardrails, your clinical protocols, your team's operating cadence — all mapped into code. The AI works inside your operational logic, not around it.
How much visibility do you actually have on what's happening at your front desk? Sentinel is what fixes that. Every conversation — every AI interaction, every human receptionist call — transcribed, attached to the patient's record in your PMS, surfaced in a single dashboard. You stop guessing. You start seeing.
You make more money from the same marketing spend. The audit below tells you exactly how much. ↓
Your ads are dialled in. Your website's fine. Your team's working hard. So why isn't your diary perfectly packed with the treatment types you're after? Because patients leak. Not from one place — from ten. Most owners can name three. The rest are usually the expensive ones.
A prospective patient lands on your homepage at 9pm. They've been researching Invisalign for weeks. They have a specific question they'd ask a receptionist if one were available. There isn't. No chatbot, no WhatsApp, no callback form that actually reaches anyone. They close the tab. You'll never know they were there.
The website is doing its job — bringing visitors. But there's nobody on the other side of it. A high-intent patient asks a question through the contact form. Forty-eight hours later, somebody on your team finally sees it. By then they've booked with the clinic that answered in three minutes. Speed is the entire game and most practices aren't even playing.
Evenings, weekends, lunch breaks, the hour reception goes dark for handovers. That's when prospective patients are off work and actually have time to ring around. They get voicemail. They ring the next practice. The expensive cases — the implants, the ortho, the cosmetic work — are disproportionately lost in this window.
Even in business hours, reception is single-threaded. One call in progress means the next caller hits voicemail or — more often — silently hangs up. You don't see the missed call in the log because it never connected. The patient is gone. You paid the ad spend that brought them. You're just not collecting on it.
Reception is brilliant at the routine: rebooks, cancellations, NHS reschedules. They're not trained to handle a hesitant Invisalign enquiry that's price-shopping three clinics. The script flattens every call to the same shape. The high-value cases don't get the qualifying conversation they need — and they walk. Mis-triaged at the front desk, lost from the funnel.
A patient books. Then for two weeks, silence. No confirmation that doesn't read like a hostage note. No reminder that actually warms them up to attending. By the time the appointment rolls round, the impulse that got them to book has faded — and the no-show happens. The slot is empty. The chair sits idle. The revenue evaporates.
The consultation went well. The treatment plan was presented. The patient said they'd think about it. They mean it — but life happens, the moment passes, and nobody at the practice picks up the thread. The clinical work has been done for free. The follow-up that converts it into revenue never happens. Most practices have no structured way to chase undecided treatment plans, so they don't.
These patients already trust you. They've sat in your chair. They've handed over their card. They've just… drifted. A practice with eight thousand patients on file typically has fifteen hundred to three thousand who haven't booked in eighteen months. Nobody is asking them back. The most profitable patient acquisition channel you own is the one you're ignoring.
You don't know how many enquiries you got last week. You don't know what percentage converted to a booking. You don't know which treatment types are leaking hardest. You don't know which receptionist is closing and which is letting cases walk. You can't fix what you can't see — and almost no UK dental practice has the dashboard that shows it.
Meta Ads. Google Ads. The website form. Mailchimp. The phone system. WhatsApp. Dentally. The reception notebook. Each tool sees a slice of the patient. None sees the whole patient. The same person is a "lead" in one system, a "contact" in another, a "patient" in the third. No wonder the funnel leaks — there's no funnel, there's eight half-funnels held together by hope.
Out of 100 patients who found you,
only 35 made it to your diary.
The other 65 are in someone else's.
— and that's being generous —
A genuine operational diagnostic. Thirteen questions, specific to your practice — roughly seven minutes of careful thought. You'll leave with a Booked Score and a full leak-by-leak report sent to your inbox.